iFit Antigua

For this two week shoot, our crew traversed the island filming a set of jog + pilates workouts for the NordicTrack treadmill platform as well as the program's supplementary marketing materials. As Creative Director, I art directed wardrobe, assisted with marketing asset script writing, sourced gear, scouted locations, and oversaw post production providing asset approvals. On set, I assisted with directing the crew, monitoring sound, and script edits as necessary. With a two-week production outdoors, there were many challenges, but I ensured the production was able to adapt and that we maintained the creative and brand vision throughout.